about

creative media producer

emerging media, music, and production

Multidisciplinary creative with a background in content strategy, brand storytelling, and cross-platform production, including digital, print, OOH, and experiential. Emmy Award-winning producer turned design-driven creative with an eye for bold visuals, clean branding, and culturally resonant campaigns. Experienced in concepting and executing marketing assets that serve both emotional storytelling and strategic business goals. Deeply collaborative, deadline-focused, and passionate about work that connects brands to culture.


skills

Writing/SEO 100%
Production + Brand Strategy 90%
Graphic Design 75%
HTML/CSS + Data Analysis 75%
CMS/CRM 80%
Adobe Creative Suite 85%

resume

education

Emerging Media, M.A.

2019 - 2021

University of Georgia

completed courses in advanced new media production and design, project management, UX/UI interaction and a graduate capstone project.

Systemic Inquiry Studies

summer 2018

Imperial College, London, UK

completed courses in communication theory, systemic and cultural inquiry and international media.

Journalism, B.A.

2016 - 2019

Baylor University, Waco, TX

completed courses in strategic marketing, sports management, advertising and media photography; French studies minor.

experiences

associate producer

oct 2022 - oct 2024

ESPN | Bristol, CT

  • Support content creation for various properties both domestic and international; including studio shows and live events for professional and college sports
  • Consistently pitch creative and innovative ideas to contribute to ESPN's multi-faceted, cross-platform storytelling
  • Organize all internal and external communications; created and managed digital media analytics reports
  • Provide timely, accurate and complete delivery of multimedia content and publish to various platforms (linear, digital, and social)

writing resource manager

july - oct 2022

Thesis Agency | Portland, OR

  • Oversee the development, distribution and strategic efforts of creative messaging for Nike account
  • Directed project resourcing, allocating team contributors to matched clients and accounts
  • Organized capacity planning and time tracking, to inform department team hiring needs based on bandwidth reports and trends
  • Provided skillset matching for copywriters to client accounts

content & art direction manager

nov 2021 - june 2022

Travel Portland | Portland, OR

  • Implemented internal communications calendar; managed comms team with 8 members
  • Developed messaging strategies for fundraising events and campaigns
  • Organized all internal and external communications; created and managed digital media analytics reports
  • Managed digital platforms and coordinated earned media; increased overall digital engagement by 18%

media operations assistant

oct 2021 - april 2022

Portland Trail Blazers | Portland, OR

  • Assisted Group Experience Manager and Game Night Operations Director with preparation and execution of in-arena promotions, contets and entertainment
  • Facilitated in-game activities for half-time and pre-game groups including pre and post-game media
  • Provided customer service to fans, sponsors, entertainers and other arena staff
  • Recorded and wrote copy for player and coach quotes for in-arena and external media

Media Relations Intern

summer 2020

Nike | New York, NY

  • Edited media briefing documents of Nike Swoosh Fly Women's apparel launch
  • Published brand relations editorials to internal website Nike Zero; coordinated internal NA Comms newsletter
  • Created team media reports, including featured ISPA and Alphafly launch coverage
  • Presented Nike Roadstead, a running safety feature on Nike Run Club app for Nike Intern Combine 2020
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bylines

Travel Portland: For meditation coach and podcaster Aaron Robinson, connecting with his own space and time came from daily meditation practices, getting to know himself and finding direction in his healing journey. In that, Portland found him, too.

Travel Portland: Chef Arthur Dulin says food is a feeling, and the best way to find what you feel is by getting lost.

Travel Portland: DJ Ambush's community waves on The Numberz FM uplift Black experiences in Portland and beyond.

Winning Edge Leadership Academy Game Changer: Carolyn Brown

Winning Edge Leadership Academy Game Changer: Briana Gladney

Oregon Arts Watch, The Olympian Thesis: Monthly hip-hop showcase enters its eighth year with Prince Hyph, THE DOE FLOW, and The Gard3n

reel

videos

NBA: LeBron James

2023 SportsCenter Feature

NBA: Heat Culture

2023 SportsCenter Essay

WNBA: Angel Reese

2024 SportsCenter Feature

WNBA: Superteams Preview

SportsCenter Trailer

Wilma Rudolph

Women's History Month Vignette

Coco Gauff

MLK Vignette

NFL: Michael Penix Convo

SportsCenter Essay

A Dolphin Tale

SportsCenter Feature

CFB: How We Got Here

The University of Georgia

contact me

contact me

location

Atlanta, GA

socials

email me

victoria.powell531@gmail.com

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